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Google has integrated Gemini directly into their Workspace product, meaning tools like Gmail, Docs, Meet, Sheets and Slides now come with built-in AI support. It also includes the standard Gemini chat functionality. This means you no longer need to buy Gemini separately—if you buy a Workspace plan (Starter, Standard, Plus, or Enterprise), that plan will come with a level of Gemini access.

Full pricing breakdown and features

View Google Workspace pricing details

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Additionally, Google now offers a premium AI add-on called Google AI Ultra for Business, which unlocks higher-tier models (like Gemini 2.5), plus access to creative AI tools such as Flow (video generation powered by Veo 3) and Whisk (image-to-video). These are separate services but licensed and controlled through your Workspace admin console. The pricing model is per user, per month, with the option to commit for a year (lower cost) or pay monthly (higher cost, more flexibility).

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Before you begin

Ensure you meet these requirements before proceeding with setup:
  • Confirm you have Google Workspace Business Standard, Business Plus, Enterprise Standard, or Enterprise Plus (Compare editions)
  • Ensure you have Super Admin privileges in your Google Workspace console (Admin roles guide)

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Enable Gemini in your workspace

1

Access Gemini settings

Go to Apps > Google Workspace > Settings for Gemini for Google Workspace (Direct link)
2

Select your organisation unit

Select your organisation unit (typically your entire organisation to start)
3

Toggle services ON

Toggle ON the following services (Full setup guide):

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Extend with Google AI Pro & Ultra licenses

AI Pro and AI Ultra are Google’s premium AI subscription tiers, offering the highest access to their AI models, top-of-the-market video and image generative tools, and higher usage limits. For organisations, Google has introduced Google AI Pro & Ultra for Business which is an add-on to existing Google Workspace (Business or Enterprise) plans.

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License comparison

The main difference between the two licenses is usage limits and storage:

Pro

  • 2TB storage
  • 1,000 credits for Flow

Ultra

  • 30TB storage
  • 25,000 credits for Flow

Full breakdown of pricing

View Google AI plans pricing

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When to Consider Google AI Pro or Ultra

Your business should consider Google AI Pro or Ultra if:
Your organisation is working to scale video content without proportionally scaling headcount.
Marketing, product training or branding teams spend weeks on storyboards, edits, explainers for every video.
You want to convert images, text, concepts—even rough ideas—into polished short-form videos automatically.
Your goal is more video, faster, without hiring a dozen more creative staff.
Ultra gives you access to tools like Veo 3 (video generation) and the “Deep Think” reasoning mode that can streamline the end-to-end process of ideation → script → visuals → video.

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Feature / Capability Table

Feature / CapabilityWhy it matters / what it enablesLink
Access to Gemini 2.5 Pro Deep ThinkA more advanced reasoning mode for complex tasks (e.g. deeper research, strategy, technical work)Google Help
Video generation via Veo 3 / FlowCreate cinematic scenes, transitions, stories, etc — letting marketing / creative teams generate video concepts fasterGoogle Workspace
Whisk (image to video)To visualise or animate imagery ideas more quicklyGoogle Help
NotebookLM with higher limitsFor research workflows, summarising large documents, and internal knowledge workGoogle Help
AI credits (1,000 for Pro and 25,000 for Ultra/month per user)Used to generate content (video, images etc.) in Flow, Whisk, etc.Google Help
Premium access, priority usage, higher quotasMore requests, more concurrency, fewer throttling limitsGoogle Help
Integration inside Google Workspace appsAccess to Gemini inside Gmail, Docs, Sheets, Slides, etc.Google Help
IT / Admin controlAbility to assign, control, monitor usage, align with organisation security/complianceGoogle Workspace